Qiaoting Zhou, Haiqiang Wang
Red culture stands as a core resource for cultivating new-generation talents, while university-museum collaboration constitutes a critical pathway for red culture inheritance. Against the backdrop of digital transformation, this study, rooted in collaborative governance theory and digital governance theory, systematically analyzes the resource foundations, digital transformation potential, core managerial dilemmas, and intrinsic operational mechanisms of red culture-oriented university-museum collaboration in Nanchang, and proposes targeted optimization pathways. Taking universities and red-culture museums in Nanchang as research objects, this study employs policy interpretation, case analysis, and logical deduction to provide management-based solutions for red culture university-museum collaboration in the digital age. All analyses are strictly based on authentic academic literature and official policy documents, emphasizing managerial logic, organizational mechanisms, and practical orientation while excluding economic jargon.