Inna Igolnikova, Roman Reznikov
The article examines the development of e-commerce in the Russian Federation from 1998 to the present: how the stages of development have influenced commerce and the population. Special attention is paid to studying the role of the Ozon marketplace as one of the leaders in Russian e-commerce. Its strategic directions are analyzed: the development of the ecosystem, the expansion of logistics, the attraction of sellers and customers, and the introduction of artificial intelligence and machine learning technologies.