Noor Zahra, Shahjehan Manthar, Rana Salman Anwar
This research aims to examine the relationship between digital infrastructure, digital integration, and digital management and employees' innovative work behavior. Moreover, this research employed knowledge hiding and organizational innovative atmosphere as moderating variables in the direct relationships between digital integration, digital infrastructure, digital management, and the creative work behavior of employees. This research collected data from 239 workers across various small-business electronic companies in Pakistan. To achieve the aim of this research, this study has employed the structural equation modeling. This research has demonstrated a significant association between direct relationships among digital management, digital infrastructure, digital integration, and innovative work behavior among employees. Moreover, the findings confirmed that the relationship between these variables is moderated by knowledge hiding and an organizational climate of innovation. This study examines the impact of digital characteristics, knowledge concealment, and organizational climate on employee creativity in small electronic firms. The findings underscore the importance of digital capabilities, information exchange, and innovative culture in fueling organizational innovation. Leadership and managers can utilize digital technologies and organizational dynamics to enhance innovation and competitiveness in the digital age with these tips.