Implementasi Pemasaran Digital Guna Mendukung Pengembangan Usaha pada UMKM Kerupuk Kemplang Cek Tim

MSMEs Kerupuk Kemplang Cek Tim is one of the businesses that has the potential to grow, but has not utilized digital marketing optimally in promotional activities. This community service activity aims to implement digital marketing to support business development through the use of WhatsApp Business and TikTok. The implementation of the activity began with the identification of business conditions using SWOT analysis and the Business Model Canvas (BMC) as the basis for determining the needs and strategies of partner development. Furthermore, digital marketing is implemented through the creation of WhatsApp Business and TikTok accounts, the preparation of business profiles, and assistance in creating interesting and informative promotional content. The findings of the study show that partners already have digital marketing media that can be used to expand promotional reach, increase interaction with customers, strengthen brand identity, and support business development. The implementation of this digital marketing is expected to be able to increase the competitiveness and sustainability of the Kerupuk Kemplang Cek Team MSME business in the face of technological developments and market competition.