Jaqueline Thais de Souza
This study seeks to investigate the possibility of extending Bobbio’s categorical imperative "do not kill" to cases involving the dissemination of content that promotes the online "lynching" of individuals as a method of engagement. To this end, it is necessary to examine the concept and scope of the "do not kill" categorical imperative in order to broaden the definition of this principle and apply it to the digital semi-public sphere. Furthermore, the study outlines common practices employed by social media users to generate profit and briefly discusses the economic structure of these platforms and its implications for democracy. Reconstructive hermeneutics is the methodology used to interpret and synthesize the works of Bobbio, Habermas, and related authors. The study concludes that, although the primary goal of social networks is profit generation, Bobbio’s categorical imperative "do not kill" is essential for maintaining the democratic regime, as it provides an objective standard that guides the communicative flows of users.