Kanishk Shah
NEUROMARKETING- where brain science and marketing meet in very simple terms, Neuromarketing is medical knowledge, technology and marketing. Neuromarketing is a new field of marketing that studies the consumer’s response to marketing stimuli. Neuromarketing is the application of neuroscience to marketing. Neuromarketing includes the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject’s response to specific products, packaging, advertising, or other marketing elements. In some cases, the brain responses measured by these techniques may not be consciously perceived by the subject; hence, this data may be more revealing than self-reporting on surveys, in focus groups, etc.