Determinants of Consumer Purchase Interest in “Kopi Nako Summarecon Bekasi

Competition in the culinary business, especially coffee, is getting tougher in this digital era, as seen from the growing number of coffee shops. This study aims to analyze the factors that influence consumer purchase intention at Kopi Nako Summarecon Bekasi, including product quality, service quality, and price. A quantitative method with a survey was used on 100 consumers. Data were collected through questionnaires and analyzed using multiple linear regression. The results showed that product quality has a positive and significant effect on purchase intention, service quality also has a positive and significant effect, while price has no effect on consumers' purchase intention. This study emphasizes the importance of product quality and service quality in attracting consumer interest. In practice, Kopi Nako Summarecon Bekasi should focus on improving product quality and service quality to boost purchase intention