Exploration of the Use and Application of Apple Vision Pro Goggles in Higher Education

Virtual reality (VR) and augmented reality (AR) are emerging technologies positioned to transform student learning in higher education. However, institutional leaders have limited experience with the recent launch of the Apple Vision Pro goggles, a frontrunner in this technology. This qualitative study employed a descriptive phenomenological design, guided by the Technology Acceptance Model (TAM) as the theoretical framework. It provided 11 college administrators with a curated experience using the Apple Vision Pro goggles. Following this experience, the administrators participated in semi-structured interviews to share their experiences with the technology and discuss how they envisioned using it in their work with college students. Three themes emerged from these interviews: 1) Immersion and realism, 2) Educational and professional applications, and 3) Learning curve and usability. Findings suggest that administrators find great promise in using this technology inside and outside of the classroom. Implications for practice and recommendations for future research are discussed.