EXPLORING THE IMPACT OF SOCIAL MEDIA INFORMATIVE ADVERTISING ON REVENUE GENERATION IN NEW RESTAURANTS AT BATUMI SEASIDE RESORTS: AN EMPIRICAL ANALYSIS

This research conducts an in­-depth analysis of informative advertising as a marketing strategy, with a specific focus on its effectiveness in influencing consumer behavior and purchasing decisions. Drawing on various scholarly sources, the research explores the impact of informative advertising in the market, particularly with- in the restaurant industry. It includes a statistical analysis examining the relationship between advertising impressions and sales.