HR ANALYTICS AND DATA-DRIVEN HR MANAGEMENT

This paper delves into the increasing significance of HR analytics and data­-driven HR management within contemporary organizations. Given the ever­-evolving business landscape, the strategic utilization of data has become essential for HR practitioners to make well-­informed decisions that profoundly influence workforce performance and contribute to overall organizational success. Conducted through qualitative research involving comprehensive interviews with HR directors and managers across diverse industries, this study illuminates the manner in which data­-driven practices are molding HR strategies, enhancing employee engagement, and refining talent management. The findings underscore the transformative capacity of HR analytics while also addressing concerns related to data privacy, analytical skills, and organizational alignment. By offering practical insights into the implementation of data­-driven HR management, this paper enriches the dialogue surrounding proficient HR practices within the digital era. The research outcomes endorse the incorporation of data into HR operations and underscore the significance of employing HR analytics for strategic decision­-making that fosters employee development and enhances organizational performance.