The Role of the Cultural Paradigm in the Development of Social Management

The present article deals with the management of cultural values and focuses on changing the socio-cultural mechanism at every stage of the organization’s life cycle and the role of subcultures in the formation of governance hierarchies and decision-making. Market research (observation and case analysis) has shown that innovator and transformational leader behavior plays a key role in social development algorithms, forming a “change team” and forming a “new and situational vision”. Institutional management competence is associated with maintaining the optimal balance between conservative and liberal values. The article focuses on the importance of social partnership and develops a model of social partnership. Based on the principles of market management, the service quality model is outlined, indicating the importance of external communication. In the research paper themanagement of the values of western and eastern companies is actualized, which will be important given the situational management model.