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◆ Collection of Scientific Papers2026-08-04· Diversification (marketing strategy)

Difficulties of Implementation Growth Strategies

Gela Grigolashvili

原始摘要(英文原文)· Original abstract
To find ways of growth is the main business for most business organizations. The proven way to reach rapid growth is eliminate over industry restrictions; this gives to local companies effective comparative advantages and possibility to turn into stable competitive organization. This process mainly needs political decision to deregulate markets.However this is not the greatest problem for companies. The main challenge is to find skilled employees with relevant knowledges without whom company is not enable to implement and improve integrated strategy and diversification strategies. Modern successful business companies are learning organizations. Their headquarters located among learning society of developed states. They meet four criteria such are market, opportunity, strategic and organizational criteria. First of all learning organization is open for creativity. It always acts on the base researches and knowledge.It is born unique ways of thinking in process of management of such organization as the stable and long term base of competitive advantages of the company.Forming learning business organization is scarcely impossible in our country so far because our society is not learning society. There are not strong motivation forces for permanent learning and development and the innovation index is poor. So it is needed relevant midterm- and long-term governmental strategies
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