Ananda Fiky Dibanu Khaer, Arief Yulianto, Febrianto Saptodewo, Nilinka Zivana Wijanarko, Putri Auliya Saumi, Brendy Corvensius, Kwirinov Kuma Keban
A logo is the main visual identity of a product, every brand needs a logo to introduce its products, especially a green economy product that has an identity as a brand that prioritizes the environment. In order for green economy products to be accepted by the public, an attractive and convincing logo is needed. The aim of this research was to analyze the Body Shop logo in strengthening sustainable brand image in the green economy sector. The method used for this research is descriptive qualitative and the concept of the 5W + 1H approach (what, who, where, when, why, and how) with the aim of observing the use of Body Shop’s logo as a green economy product which will then be explained using Pierce's semiotic theory. The results show that The Body Shop brand can emphasize its identity as a green economy brand through their logo by using simple and elegant colors, shapes, and fonts.