Nguyen Hoai An, Phung Quang Minh, Nguyễn Huy Hoàng, Pham Ngoc Bao, Pham Duc Thien Phuoc, Nguyễn Minh Hiếu
Air pollution is one of the most critical environmental challenges worldwide, encouraging governments to promote electric motorcycles (EMs) and implement Low-Emission Zones (LEZs) as key instruments for achieving sustainable urban mobility. In Vietnam, especially in large cities such as Hanoi, emerging policies restricting gasoline-powered motorcycles are expected to significantly influence individual travel behavior. This study investigates the factors affecting individuals’ intention to switch from conventional gasoline motorcycles to EMs in Hanoi under the context of these policy changes. The analysis is based on primary survey data collected from 409 respondents. Exploratory Factor Analysis (EFA), multiple regression analysis, and ANOVA are employed to examine the impacts of psychological, socio-demographic, and mobility-related factors on EM adoption intention. The findings reveal that psychological factors play a prominent role, besides socio-demographic characteristics, in shaping switching intention. Perceived value is identified as the strongest positive determinant, followed by environmental concern, while perceived risk negatively influences intention. The results provide valuable insights for policymakers in designing effective measures to promote electric motorcycle adoption and support sustainable transport transitions in urban Vietnam.