Design and evaluation of an Acehnese local wisdom based tourism product development educational module for tourism destination managers

This study aimed to design and evaluate an educational module for tourism destination managers on tourism product development based on Acehnese local wisdom. The research employed a Research and Development (R&D) approach using the ADDIE model, which consists of Analysis, Design, Development, Implementation, and Evaluation stages. The study involved 23 managers of the Payanie Ecotourism destination and three expert validators selected through incidental sampling. Data were collected through observation sheets, questionnaires, tests, and documentation and analyzed using descriptive quantitative techniques. The results showed that the developed module achieved a very high level of validity in terms of content, language, presentation, graphical design, and usability. The module also demonstrated a high level of practicality, as reflected in learning activity observations, participant engagement, and positive user responses. In addition, the effectiveness evaluation indicated a significant improvement in participants’ learning outcomes, with an average post-test score of 89.13. These findings imply that the module can serve as an effective learning resource for tourism destination managers in developing sustainable tourism products that integrate local cultural values. The study contributes a validated and practical educational module that specifically incorporates Acehnese local wisdom, offering a context-based approach to tourism destination management and sustainable tourism development.