Our voice, our choice: a mixed-methods study exploring the nutritious food and beverage item preferences and perspectives of medically tailored grocery clients.

Food is Medicine (FIM) strategies are designed to alleviate diet-related chronic disease by increasing access to nutritious foods. In this cross-sectional, mixed-methods study, 13 medically tailored grocery (MTG) clients utilized a mobile app to capture their MTG item preferences and perspectives. Positive MTG item ratings were highest for vegetables, fruits, and protein items. Real-time qualitative narratives revealed preferences for fresh produce and protein items, alongside concerns about packaged produce and unwanted MTG items. FIM strategies may be optimized by engaging clients in the design of MTG services and incorporating their preferences to increase consumption of MTG items.