Nicolas Baumard, Jean‐Baptiste André
Kim Sterelny’s analysis of cultural learning moves cultural evolution theory away from Darwinian models toward cognition, ecological scaffolding and incentives. We argue his insights warrant a more radical conclusion: cultural evolution needs no Darwinian vocabulary, even in its ‘quasi-Darwinian’ form. Cultural stability and change are better understood as repeated phenotypic constructions triggered by the passive ecological legacies left by previous generations, not as copying or descent-with-modification. Reinforcement, salience and incentive shifts become adaptive responses to ecological structure, and cumulative culture the growing density of legacies. The mechanisms of cultural change may be ecological rather than Darwinian.