Sentiment Analysis on E-commerce Product Reviews using Deep Learning

With the rapid growth of e-commerce platforms, understanding customer feedback has become crucial for businesses to improve their products and services. Sentiment analysis, a subfield of Natural Language Processing (NLP), plays a vital role in extracting opinions from user-generated content such as product reviews. This project aims to perform sentiment analysis on e-commerce product reviews using a hybrid deep learning approach. A CNN-LSTM (Convolutional Neural Network - Long Short-Term Memory) model was implemented to classify customer reviews into positive and negative sentiments. The CNN layer effectively captures local features from the text, while the LSTM layer processes sequential dependencies for better contextual understanding. The dataset was preprocessed using techniques such as tokenization, stop word removal, and padding, followed by word embedding for semantic representation. Experimental results demonstrate that the CNN-LSTM model achieves an impressive accuracy of 95%, outperforming traditional machine learning models. The proposed model provides an efficient solution for automating sentiment classification in large-scale e-commerce platforms.