Олег П’явка
The purpose of the article is to analyse and assess the role of growth in sales volumes (goods, services) as an important determinant of socio-economic resilience (stability) of economic entities in Ukraine in the context of negative externalities (shocks). Such negative externalities (shocks) as hybrid warfare, the coronavirus pandemic, and full-scale war have had a cumulative negative impact on the development of Ukraine's economy, in particular on the volume of economic entities' activities. Therefore, it is very important to identify the key determinants that have influenced the socio-economic resilience (stability) of economic entities, which will allow timely prevention of possible negative changes in indicators in the future by implementing anti-crisis measures. The indicator of the volume of sales of products (goods, services) largely characterises the economic activity of economic entities and is one of the key indicators of their socio-economic resilience (stability). The construction of a paired regression model in the form of a second-degree polynomial confirmed that an increase in the growth rate of sales of products (goods, services) in comparable prices is an important factor in the growth of the physical volume of GDP. Based on the results of constructing a correlation matrix, selecting key indicators, and conducting a correlation-regression analysis, three key determinants (factors) were identified and a multifactor linear model was constructed, which shows that in order to increase sales of products (goods, services), it is important to attract additional foreign direct investment to Ukraine (in particular, in share capital), increase budgetary incentives for economic activity, and raise the level of real average monthly wages of employees. All the identified factors have a positive impact on changes in the sales of products (goods, services) of economic entities and can be used to justify a set of incentive measures.