Social and communication specifics of business process support

This article is devoted to the study of social and communication specifics of business process support with the aim of identifying key communication factors that influence the effectiveness of organizational activities in the context of modern digitalization and globalization. The research methodology is based on an interdisciplinary approach that combines theoretical analysis of modern concepts of management, sociology, and communication studies with empirical study of internal and external communication processes in the business environment. The novelty of the article lies in a comprehensive consideration of social and communication interactions as an integral element of business process management, which allows overcoming the gap between the strategic goals of enterprises and real communication practices. The main results confirm that the development of the social and communication component is critical to ensuring flexibility, innovation, and sustainable business development.