Maxim Cetulean, Dumitru Alexandru Bodislav, Raluca Iuliana Georgescu, Nicolae Moroianu, Raluca Andreea Popa, Chiva Marilena Papuc
Digitalisation is reshaping commercial systems in Europe, yet the joint evolution of national digital capabilities, e-commerce and macroeconomic performance remains imperfectly understood. This article develops a parsimonious Digital Maturity Index for the EU-27 over 2015–2023 and examines its association with the share of enterprise turnover generated through e-commerce using a systems-oriented econometric design. Two-way fixed-effects and dynamic panel models show that e-commerce turnover is strongly persistent within countries and systematically higher in more trade-open economies and in labour markets with slightly higher unemployment, after controlling for income and unobserved heterogeneity. The marginal effect of digital maturity on e-commerce intensity is small and statistically fragile, suggesting that digital capabilities act more as a slow-moving state variable than as a direct short-run driver of online sales. The marginal within-country effect of digital maturity on e-commerce intensity is small and statistically fragile once unobserved heterogeneity is controlled for, whereas trade openness and labour-market conditions remain robust correlates. The PVAR results suggest a stable system with strong persistence in e-commerce and digital maturity, limited spillovers to growth and a pronounced temporary contraction in output during the COVID-19 shock.