Ifije Ohiomah
The adoption of disruptive technologies has become increasingly critical for organizations, particularly following the global shifts prompted by the COVID-19 pandemic. Despite the potential benefits, many organizations, including those in the Fast-Moving Consumer Goods (FMCG) industry, face significant hurdles in this transition. Consequently, this study aims to understand the primary challenges and enabling factors influencing the adoption of disruptive technologies for sustainable digital transformation within the South African FMCG sector. A quantitative methodology was employed, utilizing a questionnaire for data collection. Data from 102 respondents were analyzed using SPSS, involving descriptive statistics (Mean Item Score) to rank factors and Exploratory Factor Analysis (EFA) to identify underlying constructs and a reliability test was carried out with a score of 0.7. Key challenges identified include high initial costs and poor collaboration. Prominent enabling factors include top management commitment and operational cost reduction. The EFA revealed significant underlying challenge dimensions such as 'Infrastructural & Resources Constraints' and 'Human Factors Constraints,' and enabling dimensions including 'Organizational Commitment & Strategy' and 'Leadership.' The study concludes with key implication for promoting successful adoption.