Pro-Environmental Behavior in Organizational Systems: Interdependencies Among Green Organizational Support, Advocacy, and Self-Efficacy

This study investigates the impact of green organizational support and green self-efficacy on promoting employees’ pro-environmental behaviors, framed within Social Cognitive Theory and Social Exchange Theory. The direct and indirect impacts of green organizational support on employees’ green advocacy and pro-environmental behaviors remain insufficiently examined in the literature. This study aims to clarify the factors affecting pro-environmental behaviors within the workplace and to examine the relationship among green organizational support, green self-efficacy, green advocacy, and pro-environmental behavior. Data was gathered from 154 employees via a structured questionnaire, and the proposed model was analyzed using SmartPLS 4. The study findings demonstrate that both green organizational support and green advocacy directly and positively influence workplace pro-environmental behaviors. The impact of green self-efficacy on the eco-friendly behaviors of employees could not be validated. The results are useful for the development of sustainability strategies for organizations and the establishment of an environmentally conscious corporate culture.