Integrating Emerging Digital Technologies into Circular Economy Practices

This study stems from the clear need to understand why and how organizations in Romania integrate emerging digital technologies into circular economy (CE) practices, given the critical role of this integration in improving resource efficiency and supporting sustainable business models. Data were collected through a structured questionnaire applied to 149 organizations of different sizes, ranging from SMEs (fewer than 50 employees) to large corporations (over 500 employees), operating across multiple sectors, including agriculture, construction, security, services and research. The questionnaire assessed organizations’ familiarity with CE principles, their stage of CE implementation, and their adoption of digital technologies, including artificial intelligence (AI), Internet of Things (IoT), blockchain, cloud computing and robotics. The results indicate that most organizations are aware of the potential benefits of digital technologies, particularly in terms of resource efficiency, enhanced product traceability and support for sustainability goals. However, effective implementation remains quite limited in many cases due to inadequate or outdated infrastructure, lack of technical skills, and organizational resistance to changes. At the same time, the findings further reveal a growing strategic interest in digitalization: approximately 41% of SMEs and 59% of large organizations plan to increase investments in digitalization, primarily to improve sustainability performance and foster innovation. Overall, the study provides a comprehensive overview of the current state of digitalization in support of CE in Romania and proposes practical recommendations for organizations and decision-makers, highlighting both emerging opportunities and persistent barriers.