Joseph Robert Nastasi
High-throughput colourimetric assays are widely used to screen phenolic phytonutrients in foods and plants, supporting discovery, quality control, and preliminary nutraceutical assessment. This review summarises the historical development, operating principles, and limitations of phenolic-based benchtop methods, and reports practical guidance for defensible application. The following colourimetric approaches are critically evaluated: Folin–Ciocalteu for total phenolics; AlCl3-based and alternative total flavonoid methods; the pH-differential procedure for total monomeric anthocyanins; and tannin assays including vanillin–HCl, butanol–HCl (Porter), DMACA, protein-precipitation, and hydrolysable-tannin (rhodanine/ellagic-acid) protocols. For each method, common biases are identified, matrix interferences, reagent cross-reactivity, oxidative artefacts, dependence on calibration standard, and the chemical meaning of the readout is clarified. A best-practice framework is proposed: define the analytical target; pair complementary assays; pre-clean extracts; justify standards and wavelengths; control oxidation; validate spike-recovery and conversion checks; and contextualise outcomes using functional measures. A consistent conclusion emerges: no single method quantifies “total tannins” or “total flavonoids” across diverse matrices, and transparent reporting with method triangulation is essential for comparability and credible nutraceutical interpretation. The guidance consolidated here aims to standardise practice, minimise over- and underestimation artefacts, and strengthen the evidentiary value of data in food and nutraceutical research.