Hazim Haddad, Luay Jum’a, Ziad Alkalha, Hilda Madanat
Background: In an increasingly volatile global business environment, supply chain resilience has become a strategic imperative, particularly for firms operating in developing economies. Guided by Dynamic Capabilities Theory (DCT), this study examines how AI-powered tools foster an innovation culture comprising communication, creativity, and learning, and how these dimensions enhance supply chain resilience measured through flexibility, efficiency, and velocity. Methods: A quantitative research design was employed using survey data collected from 270 supply chain and operations managers in Jordanian manufacturing firms. Twelve direct hypotheses were tested using Partial Least Squares Structural Equation Modeling. Results: The findings indicate that AI-powered tools significantly influence communication, creativity, and learning. Communication and creativity positively affect all three dimensions of supply chain resilience. Learning significantly improves efficiency but shows no significant effect on flexibility or velocity, indicating that learning is mainly utilized for process improvement rather than rapid adaptation. Conclusions: The study demonstrates that AI adoption alone is insufficient to build resilient supply chains unless supported by innovation-oriented cultural capabilities. The findings extend DCT by clarifying the differentiated role of learning in resilience building and provide actionable guidance for managers seeking to align AI investments with cultural development in resource-constrained manufacturing contexts and long-term competitive advantage.