Ding Ding, Yang Li, Poh Ling Neo, Zhiyuan Wang, Chongwu Xia
This paper develops a tractable theoretical framework to study how network participation shapes the boom–bust dynamics of non-fungible token (NFT) prices. We model NFT pricing under network effects and heterogeneous consumers, and show that prices and participation are jointly determined in equilibrium. The model implies a critical participation threshold that separates expansion from contraction regimes: above this threshold, positive feedback between participation and valuation generates self-reinforcing growth, while below it, weakening network benefits lead to contraction. We provide empirical evidence using data from the aggregate NFT market and prominent collections including Bored Ape Yacht Club (BAYC) and CryptoPunks. Reduced-form regressions show a positive association between prices and network participation, with stronger effects at the collection level than in the aggregate market. Threshold estimation further provides evidence consistent with regime-dependent dynamics, with clearer tipping behaviour in well-defined NFT communities than in the aggregate market. These findings suggest that NFT valuation is closely tied to network structure and participation dynamics. More broadly, this paper contributes a unified framework that links participation, price formation, and threshold behaviour in NFT markets.