Analysis of the state, potential and marketing support of bioenergy development in Ukraine in the context of European and world experience

The article analyzes the potential and marketing support for the development of bioenergy in Ukraine, taking into account European and world experience.It is determined that Ukraine has a significant bioenergy potential, which, however, is not fully realized due to a number of barriers.It is proven that one of the key problems is the ambiguous awareness of business and the population about the production of biofuels.Among large and medium-sized businesses in the agricultural and woodworking sectors, awareness is relatively high, while among the population, it remains limited.It has been determined that Ukraine has the potential of a raw material base for biofuels production, estimated at 22-25 mt of oil equivalent per year, of which the largest share is accounted for by agricultural residues.The main barriers to the development of biofuels production are identified, namely high initial investment, underdeveloped infrastructure, complex regulatory procedures, low awareness, and lack of qualified personnel.It is substantiated that in the context of post-war reconstruction and European legislation, decentralization of electricity production using modern energy technologies is absolutely necessary.It has been determined that to improve the marketing support for bioenergy development in Ukraine, the following priority areas have been identified: first and foremost, conducting information and educational campaigns to raise awareness among the public and businesses regarding the benefits and opportunities of bioenergy; followed by the development and implementation of effective financial instruments, such as soft loans, grants, and subsidies for relevant projects; and finally, the improvement of the regulatory framework by simplifying licensing procedures and establishing stable rules for investors.