The specifics of the use of rhyme in the "children's" ergonims of the Republic of Bashkortostan

The aim of the study is to identify the features of the use of "children's" ergonims, which have rhyme and rhythm in their structure. The article examines the names of organizations and enterprises in the Republic of Bashkortostan, whose target audience is children. The study examines the specifics of the use of rhyme, identifies the types of rhymed ergonims, and reveals their functions. The scientific novelty of the article lies in the fact that it is the first to examine the functional features of rhymed ergonims and their impact on the children's target audience. For the first time, it is argued that the phonetic consonance in a commercial name not only attracts attention but also facilitates the internalization (assimilation) of the brand, creating a "complete meaning" effect at the pre-rational level of perception. The study concludes that rhyme and rhythm in the name provide mnemonicity, information, and trust among the target audience. Additionally, the article raises the issue of the use of erratives in ergonims.