Baby Boomers and the Intention to Use Technology in Travel Planning

This study examines the determinants of baby boomers' intention to use travel planning technologies before travel and clarifies how satisfaction and attitude shape this intention in a repeated use context. Using partial least squares structural equation modelling on 155 valid questionnaires collected from baby boomers participating in elderly social groups in Brazil, the model explains 42.8% of the variance in intention to use. Results show that perceived ease of use increases satisfaction and has a positive indirect effect on attitude and intention, whereas perceived usefulness does not significantly influence satisfaction, attitude, or intention. Satisfaction strongly predicts attitude and contributes to intention to use. Personal innovativeness has a positive direct effect on satisfaction and an indirect effect on attitude, while perceived financial cost reduces attitude and intention through negative indirect effects. Social influence is not significant. The findings suggest that tourism organisations should prioritise simple, stable interfaces, reduce perceived effort and costs, and support experimentation to increase adoption among older travellers.