ASSESSMENT OF DIGITAL MATURITY OF A BUSINESS ORGANIZATION: ESSENCE AND ASSESSMENT TOOLS

In contemporary conditions, digital transformation constitutes a key prerequisite for the sustainable development and competitiveness of business organizations. The article focuses on examining the essence of digital maturity as an integral characteristic of an organization’s readiness to systematically use digital technologies in the transformation of its business model, organizational culture, and operational activities. The purpose of the study is to systematize theoretical approaches to defining the digital maturity of business organizations and to analyze modern tools for its assessment in order to improve the diagnosis of enterprises’ digital development. The research methodology is based on methods of theoretical generalization, comparative analysis, systematization of scientific approaches and digital maturity assessment models, as well as logical and structural-functional analysis. The results of the study consist in the formulation of an authorial interpretation of digital maturity as the comprehensive capability of an organization to effectively integrate digital technologies into its strategy, processes, and organizational culture in order to create added value for customers and stakeholders and to achieve competitive advantages. The key components of digital maturity are identified as strategic vision and leadership, technological infrastructure, digital skills and culture, processes and operational model, and customer experience. Five levels of digital maturity are distinguished: initial, developing, defined, managed, and optimized. Contemporary digital maturity assessment models—Open DMAT, Digital Capability Models, the DINA model, and the MIT & Capgemini Digital Maturity Matrix—are analyzed, and their advantages and limitations are identified. The scientific novelty of the study lies in refining the concept of digital maturity of business organizations and systematizing the tools for its assessment with due regard to the strategic and organizational aspects of digital transformation. The practical significance of the results consists in the possibility of applying the formulated recommendations to select appropriate digital maturity assessment tools depending on industry specifics, organizational scale, and digital development objectives, which contributes to the development of an effective digital transformation strategy.