S. Horishchak
The aim of the article is to examine the role of educational and digital tools in forming a modern healthcare management model, based on the practical experience of the Municipal Non-Profit Enterprise "Children’s City Polyclinic No. 6" of the Odesa City Council (Compass). The study assesses the impact of integrated educational and digital services on the quality of healthcare delivery and evaluates their significance as contemporary managerial practices. Analysis results. The research is grounded in the premise that modern healthcare management operates amidst rapid transformation, characterized by increasing complexity, rising patient expectations, and the demand for data-driven, flexible, and adaptive solutions. Consequently, healthcare institutions must evolve beyond traditional administrative models toward integrated approaches that combine continuous professional development with advanced digital solutions for operational control, analytics, communication, and strategic planning The analysis is based on empirical data and management practices implemented at the Municipal Non-Profit Enterprise "Children’s City Polyclinic No. 6" of the Odesa City Council. The study demonstrates a robust interconnection between two core components of the institution’s management system: an internal educational service dedicated to continuous professional development and a comprehensive digital management ecosystem. The educational component is operationalized through the Compass Education platform, which integrates professional training, interdisciplinary communication, and staff development into the facility's daily operational framework. In contrast to external training formats, this internal platform ensures continuity, adaptability, and precise alignment with practical clinical and managerial requirements. Consequently, it fosters workforce stability, leadership development, and a cohesive institutional culture. The digital component is conceptualized as an integrated digital management ecosystem rather than a collection of isolated IT tools. This ecosystem comprises four interrelated functional levels: − The operational level, which ensures the continuity and standardization of daily processes; − The service and communication level, which facilitates patient interaction and feedback mechanisms; − The analytical level, which supports data collection, processing, and visualization for managerial oversight; − The strategic level, which enables evidence-based planning, forecasting, and decision-making. The findings indicate that the integration of educational and digital tools transforms fragmented operational data into a structured managerial resource. This transition enables a shift from reactive management to a proactive, data-driven governance model, ultimately enhancing transparency, service quality, and patient trust while optimizing human and organizational resources. The scientific novelty of this research lies in: − The presentation of original empirical data derived from the real-world implementation of an integrated management model within a municipal healthcare setting. − The conceptualization of a four-level digital management framework as a coherent ecosystem that supports the entire management cycle. Conclusions and directions for further research. This study confirms that effective healthcare management in the twenty-first century relies on the systematic integration of educational and digital tools, which together constitute a multi-level management system. The educational component facilitates continuous professional development, workforce sustainability, and leadership capacity, while digital tools provide analytical transparency, process controllability, and enhanced managerial decision-making. The integration of the Compass Education platform with digital services creates a holistic, data-oriented, and quality-driven management model. In this framework, education plays a strategic role in preparing staff for organizational change, while digital tools function across operational, service-oriented, analytical, and strategic levels within a unified ecosystem. The practical significance of this research lies in the adaptability of the proposed model for healthcare institutions of various levels. Future research should focus on expanding the empirical base through comparative analyses of similar implementations. Furthermore, efforts should be directed toward developing recommendations for the standardization and scaling of integrated educational and digital management approaches across the broader healthcare system of Ukraine.