Sheikh Farhan Ashraf, Qing Li, Aemin Nasir, Saba Amin
The natural resource-based view is applied to explore the impact of green transformational leadership on green innovative work behavior (IWB) and green innovation (GI), thereby enhancing entrepreneurial performance (GEP) in Chinese manufacturing firms. More specifically, innovative work behavior serves as an intervening mechanism between green transformational leadership and entrepreneurial performance. Furthermore, green creativity strengthens the relationship between green entrepreneurial performance and green innovation with innovative work behavior. The SEM results were examined using a convenience sampling approach, with data collected from 619 employees of Chinese manufacturing firms. The findings reveal a significant relationship among green transformational leadership, innovative work behavior, green innovation, and entrepreneurial performance. Green creativity moderating is more effective for manufacturing firms in a dynamic environment characterized by IWB, GI, and GEP. The study advances theoretical and practical knowledge for GI and green entrepreneurial performance in manufacturing firms. It highlights managerial development influencing green innovation, particularly within Chinese manufacturing firms.