Rupangi Mukeshbhai Shah, Biswajit Dey
Background: Globally, mental health issues are becoming more prevalent, but stigma and obstacles to getting treatment are substantial. There is still a lack of community-based and region-specific research in India. Methods: This study examined patterns of mental health literacy (MHL) and help-seeking preferences among an urban non-clinical population in Ahmedabad, Gujarat, India. A community sample of 100 adults participated in semi-structured interviews and completed an adapted version of the General Help-Seeking Questionnaire (GHSQ). Qualitative manifest content analysis was used to analyze the interview results. Descriptive frequencies were used to map patterns of understanding and help-seeking preferences. Results: Although the individuals were aware of the term "mental health," mental illness and abnormal behavior were the most prevalent conditions associated with mental health. The most common issues were anxiety and depression, and little knowledge of professional roles. The primary source of information about mental health was digital media. Even though the attitude toward seeking professional help was found to be positive, assistance was only considered as the last option for severe mental health issues such as schizophrenia and suicidal thoughts. Non-clinical concerns were mostly managed through informal support from trusted individuals or faith and motivation-based sources. Many participants also reported uncertainty about how to respond when others shared mental health concerns. Conclusions: The findings highlight a gap between awareness and appropriate help-seeking. Improving MHL must extend beyond awareness to strengthen understanding of professional roles, normalization of psychological help for non-clinical concerns, and promote community-level dialogue.