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◆ BMJ2026-06-19· Advertising

Bad influencers: How social media imported US-style drug advertising to the UK

Deborah Cohen

原始摘要(英文原文)· Original abstract
Direct-to-consumer advertising of medicines is banned in the UK, but borders are porous on the internet. Deborah Cohen reveals how a loophole in UK regulation means that influencers such as the Kardashians are reaching UK patients
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Bad influencers: How social media imported US-style drug advertising to the UK — 科研速览 Science Skim