Di Wu, Leonard F. S. Wang
ABSTRACT This paper explores the endogenous managerial delegation choice in a Cournot third‐country model with network externalities. Each exporting firm's owner chooses between a sales delegation and a relative‐performance delegation contract. It is shown that in a Cournot third‐country model with free trade, both owners optimally choose relative performance delegation. In contrast, under discriminatory import tariffs, sales delegation becomes the optimal strategy for both firms.