Determining priority strategies in realizing sustainable tourism on the island of Kalimantan: insights from a textual analysis

Purpose The natural resources on the island of Kalimantan have tourism potential that must be protected. This study aims to identify strategies for developing a sustainable tourism model that is responsive to the environmental context of Kalimantan Island. Design/methodology/approach We employ latent dirichlet allocation (LDA) to identify themes of strategies from 194 articles, grounded theory to develop a sustainable tourism model and the analytical hierarchy process (AHP) to determine the priority of strategies that should be implemented. Findings The research results show interesting findings from two methodological perspectives, both of which emphasize ecofeminism. Partially, the LDA results demonstrate the need for rural tourism development, environmental tourism awareness strategies and revitalizing ecotourism. The GTA results identified three pillars of sustainability or selected coding: ecological sustainability, socio-cultural sustainability and economic sustainability. Furthermore, the AHP results indicate that the primary priority in realizing sustainable tourism is the government’s role in maintaining environmental sustainability. This task encompasses priority strategies, including destination monitoring, enhancing waste management, crisis management and disaster management, for the tourism sector. Research limitations/implications The proposed sustainable tourism model guides policymakers, tourism managers and communities in Kalimantan to prioritize environmental protection alongside economic gains. Its implementation requires policy reform, eco-innovation and extensive public outreach to promote environmental awareness among domestic tourists. Originality/value This study advances sustainable tourism development by proposing a stakeholder theory grounded triple bottom line model, incorporating a fringe stakeholder perspective through text-based analysis.