Yue Hou, Yue Wang
Purpose This study examines the topic of “schools in China” on the YouTube video platform, identifies the influential videos, groups, and resource dissemination patterns, while revealing the Top 10 most influential YouTube videos and the content that the audience follows. Design/methodology/approach This study collected a YouTube video network dataset by searching for the keyword “schools in China” using NodeXL. Social network analysis methods were employed to analyze the dataset, thereby examining information exchange patterns and key content among numerous users discussing this topic. Findings The study reveals that YouTube is an effective medium for conveying relevant topics. The results indicate that a diverse user base and high engagement levels have yielded a substantial dataset of YouTube videos on “schools in China.” Additionally, key influential videos and group-focused content on the topic of “schools in China” primarily revolve around China's educational model, daily school life, and modern educational technology. This study effectively interprets public discourse within YouTube's video network, offering valuable insights for both the public and government to understand and examine China's education system. Originality/value This study expands upon social network analysis methodologies by introducing an under-explored dimension: the use of NodeXL tools to support social network analysis (SNA). It conducts an in-depth examination of both the content and network structure of discussions surrounding “schools in China” on the YouTube social media platform. The research clearly reveals the complex dynamics associated with this topic within the educational field.