Premaratne Samaranayake, Tritos Laosirihongthong
Purpose This research investigates how manufacturing processes integrated with reverse logistics (RL) practices could improve sustainability performance (SP) through a strategic framework of prioritised RL practices. Design/methodology/approach This research adopted a single case study approach. A conceptual framework was developed using a comprehensive literature review. The framework's three phases were demonstrated through a mixed methods approach using an RL case study. Findings Recycling as the highest-ranked RL practice suggests that several SP measures, including reduced use of raw materials, energy consumption and water consumption, contribute to both economic benefits and environmental conditions. While recycling of materials strongly contributes to economic and environmental performance, the adoption of advanced technology emerges as a critical factor driving the social dimension. Research limitations/implications The proposed framework advances theory by prioritising RL practices with manufacturing to improve SP. It extends existing conceptualisations of RL from process-level considerations to a more strategic, technology-enabled perspective. The research is based on a single industry case, which limits the generalisability of the findings. Practical implications The empirical validation of the proposed framework for improving SP measures, aligned with prioritised RL practices, offers researchers, managers and policymakers valuable insights and guidance. Originality/value This study proposes a strategic framework designed to guide manufacturing firms in developing roadmaps for integrating manufacturing with RL practices towards performance improvement, drawing on expert insights. The study's main contribution is identifying key sustainability measures aligned with RL practices in manufacturing, while offering an industry-specific framework for implementing RL in energy-intensive sectors.