Bottom-Up Communication Approach for Effective Implementation of the One Health Initiative in Ethiopia.

The One Health approach, which integrates human, animal, environmental, and plant health, is Crucial for addressing complex public health challenges in Ethiopia. It addresses zoonotic diseases, antimicrobial resistance, and ecological degradation. These issues have increased the national burden alongside efforts for infectious disease prevention and control. However, effective implementation relies on communication strategies that are participatory, context-specific, and responsive to local realities. This paper presents a bottom-up communication framework designed to enhance local ownership, strengthen multisectoral collaboration, and align policy with community needs. The proposed approach emphasizes inclusive stakeholder engagement, the capacity-building of frontline actors, and the establishment of continuous feedback loops connecting community, district, and national levels to ensure the adaptive and sustainable implementation of One Health in Ethiopia.