◆ International Journal of Advertising2026-01-02· Advertising
Evolution, challenges, and opportunities of AI-generated advertising
Tae Hyun Baek, Eleonora Pantano, Kirk Plangger, Jungkeun Kim
原始摘要（英文原文）· Original abstract
AI technologies are now deeply integrated into the advertising ecosystem. They encompass large language models (e.g. ChatGPT, Google Gemini), immersive virtual environments, and large-scale data an...