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◆ International Journal of Advertising2025-11-17· Business

Branding with purpose: corporate reputation, CSR, and SDGs in advertising

Pantea Foroudi, Nektarios Tzempelikos, T.C. Melewar, Charles Dennis

原始摘要(英文原文)· Original abstract
In the realm of advertising, the convergence of corporate reputation, corporate social responsibility (CSR), and the Sustainable Development Goals (SDGs) has emerged as a transformative framework t...
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Branding with purpose: corporate reputation, CSR, and SDGs in advertising — 科研速览 Science Skim