◆ International Journal of Advertising2025-11-17· Business
Branding with purpose: corporate reputation, CSR, and SDGs in advertising
Pantea Foroudi, Nektarios Tzempelikos, T.C. Melewar, Charles Dennis
原始摘要(英文原文)· Original abstract
In the realm of advertising, the convergence of corporate reputation, corporate social responsibility (CSR), and the Sustainable Development Goals (SDGs) has emerged as a transformative framework t...