Reimagining the American dream: redefining, decolonizing, and reclaiming a national ethos

In a time of declining belief in the American dream (the U.S.-based meritocratic ethos that hard work results in socioeconomic mobility), this article asks how people are reacting to the concept. Drawing on interviews with 65 respondents in Oregon, this article demonstrates that critiques of the American dream as a tool of settler colonialism and racial capitalism serve as a springboard for transforming it. We argue that respondents endeavor to cultivate belonging in the context of racial, class, cis-heteropatriarchal and settler-colonial hierarchies by reimagining the American dream in three ways: (a) personalizing it to prioritize happiness and wellbeing beyond material gain, (b) collectivizing it to emphasize care, connection, and multigenerational family relations and (c) advancing a decolonial and racially-, class-, and culturally-inclusive vision that rejects oppressive systems. Respondents reframe the American dream from an exclusionary ideal into one that emphasizes individualized self-expression, connection to a collective and a more inclusive future.