Yu Du, Yuxi Liao, Renfu Luo
There is an ongoing debate about whether digital technologies deliver welfare gains or introduce hidden costs. Evidence on the welfare effects of rapidly growing short-video platforms, especially for digitally disadvantaged groups in China is limited. This study examines the association between short-video use and subjective happiness using the China Family Panel Studies 2020–2022 panel ( N = 22,282). Employing two-way fixed-effects models and multiple robustness tests, we find that moderate short-video use is associated with higher self-reported happiness. Heterogeneity analysis shows stronger impact for digitally disadvantaged groups, including rural residents especially seniors, older adults especially without companion and less-educated. Mechanism tests point to emotional companionship and social trust, driven by enhanced information access. These findings suggest that short videos may serve as a low-cost means to promote happiness and digital inclusion.