Business approaches to biodiversity: learning from the ecological practices of indigenous entrepreneurs

Abstract We argue that business approaches to biodiversity can be improved by examining the ecological practices of Indigenous entrepreneurs. Drawing on a study with Indigenous entrepreneurs from Chiang Rai, Thailand, we show how specific ecological practices—e.g., self-identification with nature, individual process of information and collaborative restoration—are integrated into their work. These practices demonstrate a deep attachment to nature, yet they are also accompanied by tensions arising from these entrepreneurs’ encounters with biodiversity threats. Our article contributes to the business and biodiversity literature by developing an ‘endless loop’ model that conceives business approaches to biodiversity as an ongoing journey requiring the participation of business leaders, employees, and the wider business community, grounded in the imperative of moralizing biodiversity beyond market utility considerations. We conclude by underscoring the important role of Indigenous entrepreneurs as land stewards and as spokespeople for other Indigenous Peoples, thereby broadening policy discussions on the green economy