Beliefs about non-cigarette tobacco products for cigarette smoking cessation among U.S. adults.

OBJECTIVE: To examine the associations of sociodemographic characteristics, tobacco use, and digital media engagement, with beliefs about the use of non-cigarette tobacco products to help people quit smoking cigarettes among U.S. adults. METHODS: We analyzed data from the 2024 Health Information National Trends Survey (March-September 2024), a cross-sectional, nationally representative survey of U.S adults. Weighted bivariate analyses and multivariable logistic regression examined beliefs that non-cigarette tobacco products can help people quit smoking by sociodemographic characteristics, tobacco use, and digital media engagement. RESULTS: Nearly 22% believed no products could help people quit, 20.9% believed at least one product could, and 57.4% reported uncertainty. In multivariable models, ever use of e-cigarettes (adjusted odds ratio [aOR], 3.32; 95% confidence interval [CI], 2.32,4.74) and modified risk tobacco products (aOR, 10.43; 95%CI, 6.27,32.7) were associated with higher odds of cessation beliefs for that product compared to those who had never used it. Differences also emerged by age, sex, and digital media engagement. CONCLUSIONS: These findings indicate the need for accurate and consistent communication to help the public better understand non-cigarette tobacco products and increase awareness of evidence-based smoking cessation aids.