Daniella Jaguan, Zoya Siddiqui, Jennifer Nam Choi
Melanoma-related TikTok content lacks adequate skin of color representation and comprehensive educational content. This study found that engagement differed by content type, with response-style videos performing best and educational videos performing worst; in multivariate analysis, patient-created videos were also associated with higher engagement, while educational depth was not associated with engagement, suggesting that format, relatability, and presentation style may influence audience engagement more than educational depth, highlighting potential opportunities to improve the reach and inclusivity of melanoma-related health communication.