Preferences for MaaS bundles considering shared mobility users

The rise of shared transportation options emphasizes the importance of Mobility as a Service (MaaS) in promoting sustainable urban mobility. While earlier studies show that several aspects, such as intermodality, technology preference, and lifestyle diversity, positively influence MaaS adoption, a few research works explicitly link travelers' views on MaaS to their willingness to purchase mobility bundles. The current study explores how individual viewpoints on advanced mobility solutions affect the willingness to adopt MaaS bundles, particularly among the users of shared mobility services. By using a stated choice experiment survey with a representative sample from Hungary, this research applies mixed logit, integrated choice, and latent variable models to analyze the preferences for MaaS bundles. The results reveal strong preferences for those bundles that combine public transport with bike-sharing, while options featuring car-sharing and e-scooter-sharing are less appealing. The latent variable analysis highlights ease of use as a critical determinant in adopting MaaS bundles. While the overall attitudes vary, young respondents are optimistic about the potential benefits of new mobility solutions, yet they have concern about the complexity of the system. The findings suggest enhancing user-friendliness in MaaS applications, strengthening the integration between transport modes, and adopting hybrid pricing strategies to facilitate MaaS adoption.