◆ Computers in Human Behavior2025-12-04· Tone (literature)
Science communication in social Media: Analysis of success on TikTok, Instagram, and YouTube across scientific disciplines
Montserrat Aiger, Carmen Elboj Saso, Raquel Lozano-Blasco, Marían Acero-Ferrero
原始摘要（英文原文）· Original abstract
• TikTok shows the highest engagement for science communication content. • Emotional tone does not predict social media success in science posts. • Engineering content receives more likes; social sciences get more comments. • Instagram posts are more subjective and emotionally positive. • YouTube shows the most irony but weakest audience interaction.