Sustainability-oriented leadership and organizational citizenship behavior for the environment: How green job demands and AI literacy shape the relationship

This study examines the relationship between sustainable leadership and organizational citizenship behavior for the environment among hotel employees in Vietnam. The proposed research model investigates the mediating roles of green absorptive capacity and green job demand, along with the moderating role of AI literacy. Data were collected from 406 hotel employees. PLS-SEM analysis showed a significant positive association between sustainable leadership and employees' OCBE. Green job demands played a significant mediating role, whereas green absorptive capacity did not show a significant mediating effect. In addition, AI literacy positively moderated the relationship between sustainable leadership and OCBE. The findings suggest that hotels may promote voluntary environmentally friendly behaviors by fostering sustainable leadership practices, incorporating green elements into job design, and enhancing employees' AI literacy.